apple vs samsung marketing strategy pdf

Activate your 30 day free trialto continue reading. Then began a real patent war in which Apple has long been successful. Place in the Marketing Mix of Apple Inc. Retrieved from Marketing91: https://www.marketing91.com/marketing-mix-apple-inc/, Marketing91. It promotes through TVCs. Apples online presence is also firm, especially with the existence of a virtual marketplace where the company sells digital content through App store, itunes, iBookstore among other online platforms (Mallin, 2011, p. 1). Since the company started business in the 70s, it has created a lot of buzz. Morrison (2004) observes that Apple and Samsung have had very different business strategies (based on their financial resources). In addition, a comparative study of the business strategies pursued by Apple and Samsung (with regard to the recent developments of the technological industry) has not been properly researched. I will spend my last dying breath if I need to, and I will spend every penny of Apples $40 billion in the bank, to right this wrong. Samsungs success has also been attributed to the same factor although there is no single individual attributed to the overall company success. The political, technological or economic forces, which are prevalent in the operating environment, are just a few examples of some of the most prevalent forces businesses have to manage. In 2012, Apple is expected to achieve far greater growth figures because its retail presence is growing and the global economic situation is slowly improving. To show the extent of Samsungs success in the digital gadget market, Jason (2011) explains that, Samsung has become the biggest maker of digital mobile phones using code division multiple access (CDMA) technology and while it still lags No. Well, we do. The benefit that Samsung has with its products is that there is confidence in all Samsung products due to the way the products are developed. Web services were available at these centers and participants were allowed to make online contact with people from their home countries. The difference between the high definition DVDs and the blue ray technology is that high definition DVDs can be played on old DVDs while blue ray technology does not allow for this provision. This strategy is further complimented by the focus on work experience as an important ingredient to Samsungs working plan. For instance, in the past, different companies used to stick to their traditional brands and certain technological gadgets served only one function. Apple Inc. has a global presence in 10 countries around the world and it runs 357 retail stores in these locations. It has aminimalist presence on social media. Jason (2011) explains that, The effectiveness of Samsungs sponsorship was shown at the ATHENS 2004 Olympic Games which had a positive impact on brand awareness, with an increase from 57% to 62% (p. 6). Samsung uses prompting strategies by lowering the prices, making it more affordable for customers. Therefore, any information that is shared in the public forum is done under the permission of the management. While Apples epicenter lies around how people use its products to make a difference to their life, Samsung emphasizes and advertises its features. It will be very difficult to predict the timing and severity of the competition. For instance, the 2009 acquisition of PA semi improved the companys operations because it incorporated some components of the companys ipad production into the companys scope of activities. There are differences between these two brands as they adopt several techniques to reach the audience in their market effectively. Apple is using publicity for free and yet powerful way to interact with customers. Manufacturing low-priced products can be necessary for Samsung to survive in a market that is now flooded with similar and cheap products. The fellow program was however implemented in the personal computing field. The company emphasizes the importance of people input because it believes that its success is mainly based on the success of its people (Henny, 2003, p. 5). This mission statement supports Samsungs long-term goal of delivering high-tech and reliable products to many people across the globe irrespective of their socio-economic status. A couple of years ago, the global market was mainly dominated by Sony and Mitsubishi Corp. but over the years, Samsung has quickly come up to be a formidable force in the market. Apple Wins One Patent Battle, But Legal War Just Heating Up Legal Landscape Still Muddy Android OS/Samsung vs. Apple is top smartphone fight in courts, and market. Price in the Marketing Mix of Samsung. Samsung has a market capitalization of about $443 billion as of January 2022, not even a quarter the size of Apple's. 3 4 Apple sold $365 billion worth of phones, computers, tablets, and. For instance, the business association between Samsung and Apple (in the supply of hardware parts for Apples products) shows the acquisition of new resources for Apple in sustaining its business strategies. Samsung believed that it had to display its products in this platform because of the belief that the best way it could adequately increase its brand awareness was through publicity. During the 2007-2011 period, Apples success was cemented with the growing popularity of its iphone, ipad and ipod products. This attribute exposes the uniqueness of Apples operations compared to other companies in the same business. Few experts would recommend obsessing over small aspects of management and similarly, few employees would want to work with a manger who looks at every little detail of production. Apples marketing sector is instrumental in finding a target market that refers high-end products. Infighting between Steve jobs (the companys founder) and Jef Raskins initially deterred Apples success. The aura of Steve Jobs still hangs in the brand universe introducing a notion of worship. How to outmaneuver this competition is the most difficult challenge for the American company and it has to go back to the drawing board to identify how it will manage this challenge. Here, Samsung branded most of the sporting equipments used in the games and facilitated the use of all communication equipments in the 2002 Olympic games (Henny, 2003). Finally, this aspect of business comparison highlights how the performances of both companies have changed over the years and how they fair with the performance of other technological giants in the same industry. One area of the analysis seeks to understand how both companies use their resources to support their business strategies while another section seeks to understand the differences and similarities between their business strategies. Furthermore, the introduction of mobile VoIP on the Smartphone is considered another area of key competence, which was advanced by Samsung and Apple, thereby, allowing their customers to use features such as Skype and Vonage on their mobile phones (Deagon, 2011, p. 1). And, Apple is never hesitating to highlight the advantages of the products to the target audience. Chris, H. (2008). London (UK): Financial Times. Finally, as part of Samsungs values, the company believes in the concept of prosperity because it believes it cannot succeed unless it also creates opportunities for other people to succeed. Indeed, Apple cemented its name as a technology leader in terms of innovations. "Comparative Analysis of Apple and Samsung." Apple, Samsung and Huawei always battle for the biggest and boldest advertising campaign to get all the attention and brand retention. IvyPanda. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Therefore, Apples supply chain strategy involves a well-researched and efficient manufacturing; logistics and procurement strategy that has liberated the company from incurring excess costs associated with maintaining large inventories and distributing high product volumes. Apple has very innovative products which delights (Marketing91, 2019) their customers. Promotion in the Marketing Mix of Samsung. Learning a companys business strategy is an important predictor of the companys performance in the business environment. Samsungs desire to change the terms of engagement as part of its competitive strategy is also intended to come up with new and unexpected strategies for overcoming its competition. He notes that Samsungs human resource is closely similar to Apples because both companies operate by seeking the most qualified personnel to run their operations. Digital Marketing Course Detailed Brochure. In the third quarter, Samsungs sales records improved drastically to overtake Apples. The above statement was made in reference to the direction pursued by chief executive officers (CEOs) when pursuing different company strategies. Deloittes corporate Apple was founded in 1976 by Steve Jobs and his friend Zwynak. All rights reserved, Apple's Organizational Culture And Structure, Corporate Social Responsibility In Apple, Volkswagen And British Airways, Apple Company: Planning, Organizing, Leading And Controlling, Apple versus Samsung: Design Patent Litigation, Advantages And Disadvantages Of Apple Supply Chain, Apple: Supply Chain Management Issues And Approaches To Its Improvement. "Comparative Analysis of Apple and Samsung." The increased brand awareness also led to a significant boost in the companys sales. Samsung made sure its product was front and center at the Oscars. Samsung on the other hand hopes to attract and retain the best human resource by providing the best working terms possible. Read more about the marketing mix of Samsung and its importance. This change highlights the way the internet builds brands over time. Finally, this paper also proposes that Samsung should direct more company resources to the home appliance market, which is its area of key competence. For instance, if Apple were to acquire a large financial firm, it would boost its business competence. Apple users buy more brand products from the brand store, both physical and online, than Samsung users. Honor has also . The high level of brand awareness received by Samsung was part of a two-fold strategy designed by Samsung (as a motivator to sponsor the Olympic Games). Rmon Elsten, Vice-President of the Swiss Contact Center Association, Watch DSIM Trainees Celebrating Last Day of Batch. We've updated our privacy policy. This statement has a strong implication in businesses because the tactics and methods used by businesses in undertaking their daily business operations define the future direction of their fate. Samsung Global Strategy Group. Samsung has not risen to the top by copying its competitors or levering its resources; it has been a dominant player in the technological industry by adopting unique competitive strategies. A companys business strategy represents the vision of the management, but more so, the vision of the leader. The latter may include the use of new technology, employment of competent and highly trained personnel (among others). The interpretive technique is the first type of data analysis tool used in this study. A positive brand image (characterized by improved quality and better pricing) works for the company and consumers alike because the company enjoys improved profitability while the consumers enjoy improved product quality. Different comparative studies have been developed for different purposes. From the growing potential in these emerging markets, Apple perceives the establishment of a market access strategy to be more important than introducing innovative products. Apple launched Your Verse to highlight how different people use ipad to do things incredibly and in their own way. There are a lot of companies out there producing great products. This is also the main reason why there has been scanty information regarding the companys real sales figures (especially when the companys figures are compared with its competitors). The introduction of Samsung tablets and smartphones rivals Apples products in all manners. Samsung and Apple share a love-hate relationship because some observers note that both companies also share a working relationship (though they have sued one another for patents and copyright infringement). Both Apple and Samsung companies are in the electronics industry with specialty in mobile and computer technologies. Samsungs sponsorship strategy has seen the multinational company pay huge sums of money in such ventures because the companys management believes that sports plays a huge role in stabilizing the companys bottom-line. Nonetheless, Samsungs main goal is to reap more profits in the wake of dwindling sales by focusing on a customer group that buys goods at a premium. The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. The companys products failed to capture a strong market share among the consumers. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. The SlideShare family just got bigger. Certain Samsung products such as mobile image sensors currently have low turnover. For instance, the launch of the itunes and icloud are just some of the few software innovations that Apple has ventured. The South Korean consumer electronics giant now the number one Smartphone maker in Australia, according to IDC released two ads for its Galaxy S II Smartphone that launched thinly veiled attacks on Apple products and ridiculed the hordes who line up for days to buy them (Jason, 2011, p. 3). Samsung Electronics Industry Co Ltd. was founded in 1969 by Byung-chull Lee. On the other hand, Samsung banks its internal capabilities to mass manufacturing. On the other hand, pricing strategy is critical for Samsung. Seongjae (1999) made this statement to summarize the philosophy of Samsungs human resource strategy. We remember the advertising comparing the features of the iPhone 5 to those of the Galaxy S3 (otherwise it is here ). Samsung is present through various channels in the market. Therefore, a companys business strategy can be assumed to be the source for long-term profits because a companys fight in the business world determines its market share and consequently its profitability. This scenario depicts a situation where there will be a strong connect between globalization and the comparative attributes for this research topic. In addition, the creation of the iPod was relieving to the music industry that flourished from the innovation. Samsungs willingness to trade at a discount however shows the inclination of the companys corporate governance strategy to consumer-friendly policies. Mallin, M. (2011). %PDF-1.5 Other companies engaged in the same business like, Microsoft, Cisco, and IBM does not realize the same profits as the Korean company does. The Olympic rendezvous acted as an entertainment spot located on a 1024 square feet piece of land on Athens Olympic sports complex where fans and participants sat and enjoyed the games (Henny, 2003). Mainly, the coding technique will be used to organize the huge volumes of research data collected. 2. Its aggressive marketing has enabled it to become world leader and gain the largest number of market shares. Talk to the audience in their language 4. Samsung has improved and perfected Apples technology and made it reliable and cheap among users. 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